blue star donuts
I put together a creative campaign for Blue Star Donuts, a growing boutique donut shop from Portland, OR. I developed the strategy, wrote the copy and designed the executions.
strategy + creative concept
Most desserts celebrate the extraordinary, leaving life's less commercialized moments out in the cold. Birthday and wedding cakes, chocolates from a significant other - all sweets tied to moments and feelings. Where's the treat for just making it through a Monday, landing that promotion or apologizing to your roommate for forgetting to do the dishes (again)?
That's where the artisanal donut comes in. Blue Star refines and elevates the delicious, casual treat that knows no season. Blue Star Donuts celebrates the everyday.