copywriting + brand research
informational email sent to all members to promote a new and expanding product feature
instructional card for an 'event-in-a-box' sent to studios.
special event invitation for members who had recently taken their 100th class
invitation for a rooftop yoga event in sydney, australia
invitation for an art-themed yoga event in melbourne, australia
email invitation sent to select melbourne fitness influencers for an exclusive event
email sent to all members to teach them about a new product feature
404 copy reads: 'Whoops! That's not how we wanted this to go.'
email encouraging leads to join ClassPass with a promotion
email sent to leads to encourage membership with a $19 trial
dynamic recommendation email sent to members to encourage bookings
email sent to leads to encourage membership with a promotion
email designed to win back former ClassPass members